MVP 2025
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2025
31/Jan
Ambassador 2025
Part 02 - Obstacles in achieving a single customer view
The impediments to achieving a single customer view will vary greatly between organizations. While the smaller and the new entrants can easily implement a single customer view, large companies may struggle. This is especially true if such a company is formed following mergers and acquisitions and have multiple databases and distinct IT platforms. Also, implementing a single customer view requires a customer-centric approach to better manage customers. For example, card products often operate wit...
Part 01 - An insight into Single Customer View with Sitecore 10
An insight into Single Customer View with Sitecore 10
The success of a single customer view lies in identifying all the products and accounts held by a client. Each customer wants to be treated as an individual and not as some silos account. For organizations in travel, insurance, telecommunication, utilities, financial services, retail, banking, manufacturing etc a single customer view brings along a host of benefits.
A single customer view helps organizations understand a customer and im...
Delivering a Bold Future of Customer Experience in Asset and Wealth Management
When it comes to wealth management, service providers have to walk a careful line between technology and a human touch. High net worth individuals (HNWIs) are eager to access the best possible financial advice, which is why two out of five HNWIs millennials are actively looking for a new wealth management provider even as we speak.
However, given the competitive nature of the market and the challenges around delivering a superior customer experience (CX), most firms have resorted to cost-cutt...
Leapfrogging into the Future of Customer Experience in Insurance
The state of Customer Experience (CX) transformation in insurance is less than impressive, to say the least. Insurers are lagging behind other financial services providers when it comes to digital transformation. Forrester went as far as to comment that: “Success among health insurers means being the best of the worst,” given that insurance CX ranks a 15th out of 19 categories in its report.
However, with customer expectations changing rapidly, it is vital to bring in digital technologies int...
How to achieve personalized Customer Experience
Whatever you selected to create your single knowledge repository, should serve the requirements of your customers and your workers. Make sure that the info could be an available or obtainable anytime and anyplace.
Build robust client relationships - that measure designed to last Experience promoting acknowledges that each one of your customers' measures is different; thus, embrace these variations. Listen and concentrate on your customers’ minute desires. Strengthen your relationship and del...
Envisioning the Future of Customer Experience in Travel, Transportation & Hospitality
We are witnessing a gradual shift in spending patterns as millennials take over workplaces and customer groups. 78% of consumers born between 1980 and 2000 would rather spend on experiences and value-adding services than products. This has led to a significant boom in the global TTH industry, with travel becoming more accessible and new destinations opening to the young tourists.
As this new demographic starts earning and thereby channeling their disposable income into the economy, Travel, Tr...
Developing a website content strategy that helps communicate your message
Content delivers your message and tells your story. To prepare content for success with digital transformation and smarter personalization, it is important to first think about the message you want to communicate and then consider which file types are best for delivering that message. Content includes any all elements that deliver your message and tell your story, such as text, images etc.
Let’s discuss ways to help your content communicate your message:
Invest in digital transformation D...
2020
31/Jan
Strategy 2020
2018
31/Jan
Strategy 2018
2017
31/Jan