Anna Bastron Avatar

MVP Profile

Anna Bastron

Montenegro

MVP 2025

Technology

Montenegro
MVP 2024

Technology

Montenegro
MVP 2023

Technology

United Kingdom
MVP 2022

Strategy

United Kingdom
MVP 2021

Strategy

United Kingdom

Timeline

2025

31/Jan

Technology 2025

Technology 2025

2024

28/Nov

G2 review for Sitecore DXP

Sitecore Digital Experience Platform review on the G2 portal, highlighting benefits of working with the platform, challenges to be aware of and business cases where Sitecore DXP works best.

Sitecore XM Sitecore XP

2024

21/Nov

Blog post about learnings from using Sitecore ADM

This article contains a high-level overview of how the ADM module works, common challenges I faced when using it on different websites and some practical tips to optimise the cleanup process.

📝 Blog: LinkedIn, Dev.to

📢 Social posts: Bluesky, [Mastodon](h...

Sitecore XP

2024

10/Jul

Blog post about how personalisation works in Sitecore XM Cloud

This article includes step-by-step explanation of XM Cloud personalisation and tracking data flow and differences between the SSR and SSG approaches. I've broken down the entire process into lots of animated gifs to simplify the technical details.

📝 Blog: LinkedIn, Dev.to

📢 Social posts: [Mastodon](https:...

Sitecore XM Cloud

2024

17/Apr

Blog post about troubleshooting tracking and personalisation in Sitecore XM Cloud

Troubleshooting guide for Sitecore XM Cloud tracking and personalisation. In this article I share common issues, explain reasons why they could appear and provide possible solutions.

📝 Blog: LinkedIn, Dev.to

📢 Social posts: [Mastodon](https://mastodon.social/@ge_ann/112285985834...

Sitecore XM Cloud

2024

16/Feb

Speaking at Sitecore User Group Nagpur about Personalization in XM Cloud

Presenting the talk "Personalization in XM Cloud" at Sitecore User Group Nagpur. This is a deep-dive into what XM Cloud personalisation functionality does behind the scenes, how to configure and use it on a website and how to troubleshoot it is something is not working correctly.

🎞️ Video recording: YouTube

📢 Social links: [promo post](https://www.linkedin.com/posts/anna-bastron_personalization-in-sitecore-xm-cloud-fri-activity-7159191371336...

Sitecore XM Cloud

2024

31/Jan

Technology 2024

Technology 2024

2024

15/Jan

User testing session for the SSO feature with SAML

Interview with the Sitecore Cloud Portal team (Krassi, Tim and Frank) on the prototype of SSO integration with SAML for Sitecore Cloud Portal. We went through the interactive prototype together and I shared my comments and feedback.

Sitecore XM Cloud

2023

7/Dec

Sitecore Learning Experience Interview

Sharing my thoughts with the Learning Experience Design team to help shape the future of Sitecore Learning:

  • My learning journey with Sitecore Learning
  • Feedback on the current learning experience
  • My learning needs and pain points

2023

1/Dec

Answering questions on Sitecore StackExchange, Slack and LinkedIn

Answered 8 questions on Sitecore Stack Exchange this year, and helped with moderation queue reviews (200 posts reviewed). Also answered several questions in Sitecore Slack channels, in DMs and in LinkedIn comments.

Sitecore XM Sitecore XP Sitecore Search

2023

1/Dec

Interview article "Where to start learning Sitecore"

An article about different approaches to start learning Sitecore, ways to contribute to the community and benefits of being an MVP. In was written in an interview format, so it is more of a social media engagement, rather than a technical blog post.

2023

16/Nov

Blog post about Sitecore Personalize tips & tricks for decision models and programmable nodes

Article with the tips & tricks I have collected while working with decision models and programmable nodes in Sitecore Personalize.

Sitecore Personalize

2023

16/Nov

Presenting at Sitecore User Group Southeast Europe

Speaking at Sitecore User Group Southeast Europe with the topic "Personalization in Sitecore XM Cloud". Social media posts promoting the event and user group:

Sitecore XM Cloud

2023

4/Oct

Blog post about Custom guest profile attributes in Sitecore CDP

Article explaining how to create custom guest data extensions in Sitecore CDP using different APIs, and how to utilise data extensions in batch segmentation.

Sitecore CDP

2023

29/Sep

Contribution to a demo project showcasing Sitecore Search functionality

Created and published a demo project in collaboration with Kate Orlova, showcasing Sitecore Search widgets functionality and usage of Sitecore Search SDK Starter Kit.

Sitecore Search

2023

13/Sep

Contribution to Sitecore Search JS SDK Starter Kit GitHub repo

Two pull requests with contributions to the Sitecore Search JS SDK Starter Kit that have been approved merged into the main repository by Sitecore Search team:

Sitecore Search

2023

9/Sep

Talk at Sitecore User Group Hyderabad "Sitecore XM Cloud personalization deep dive"

Presenting at Sitecore User Group Hyderabad with the topic "Sitecore XM Cloud personalization deep dive". LinkedIn posts promoting the event:

Sitecore XM Cloud

2023

30/Aug

Blog post about code integration with Sitecore Personalize

Deep dive into Sitecore Personalize API with code examples of how to call it from the website back-end and other applications.

Sitecore Personalize

2023

24/Aug

Blog post about using FreeMarker template engine in Sitecore Personalize

Article explaining what FreeMarker is, how it can be leveraged in Sitecore Personalize and what data is available in FreeMarker. It also includes a few template examples and tips.

Sitecore Personalize

2023

28/Jul

Blog post about Sitecore CDP & Personalize: Programmable Nodes

Article demonstrating how programmable nodes can be utilised in decision models and why they are important, as well as sharing some examples of programmable nodes.

Sitecore Personalize

2023

19/May

Sitecore Search preview input

Review of the recently launched Sitecore Search implementation on the developer portal and providing feedback in GitHub.

Sitecore Search

2023

1/May

Blog post about Federated Authentication and OWIN error

Article explaining how Federated Authentication process works behind the scenes, what could potentially cause the error IDX21323: RequireNonce is '[PII is hidden]' and steps for troubleshooting this issue.

Sitecore XM Sitecore XP

2023

31/Mar

xDB cleanup scripts

Published a collection of SQL scripts in GitHub with comments explaining how to use them. These scripts helped me to clean up excessive Sitecore xDB data and reduce the Shard DB size.

Sitecore XP

2023

31/Jan

Technology 2023

Technology 2023

2023

19/Jan

Contribution to an open source project demonstrating multiple integration methods for Sitecore CDP & Personalize

Writing and publishing code in collaboration with Kate Orlova to demonstrate how different integration methods can be used for calling Sitecore Personalize API and displaying personalised content on the website.

Sitecore CDP Sitecore Personalize

2022

1/Dec

Answering questions on Sitecore StackExchange website and in Slack

Wrote 3 questions and 43 answers on Sitecore Stack Exchange this year, and helped with moderation queue reviews (340 posts reviewed). Also answered a few Sitecore-related questions on StackOverflow and a c...

Sitecore XM Sitecore XP Sitecore CDP Sitecore Personalize Sitecore Search

2022

31/Jan

Strategy 2022

Strategy 2022

2021

31/Jan

Strategy 2021

Strategy 2021