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2025
31/Jan
Strategy 2025
Fireside Chat: Winning a Sitecore Experience Award with CIMIC - Part 3
In Part 3 of our fireside chat series, we reflect on our experiences at the Sitecore Symposium in Nashville, celebrating achievements such as winning Sitecore's Most Powerful Tech Stack Integration Award for the CIMIC Group Website Transformation Project. We also discuss lessons from delivering the first XM Cloud migration in the ANZ region and emphasise the importance of innovation and collaboration in successful digital transformations.
Sitecore Search Sitecore XM CloudBrisbane: The Scalable Digital Future: Optimising Spend and Streamlining Ecosystems for Growth
In November Codehouse and Sitecore hosted an exclusive, sold-out executive lunch in Brisbane. With a full and engaged room of 26 attendees, we collectively spoke about leveraging personalisation with XM Cloud, CDP, and Personalise, Sitecore Stream, and Nathan Saldanha outlined the project success of the CIMIC Group’s Experience Award winning XM Cloud migration. The event showcased how scalable, composable digital solutions can optimise spending and enhance customer experiences. We plan to reuse ...
Sitecore CDP Sitecore Personalize Sitecore Send Sitecore XM CloudPerth: The Scalable Digital Future: Optimising Spend and Streamlining Ecosystems for Growth
In November Codehouse and Sitecore hosted an exclusive, sold-out executive lunch in Perth. With a full and engaged room of 28 attendees, we collectively spoke about leveraging personalisation with XM Cloud, CDP, and Personalise, Sitecore Stream, and Nathan Saldanha outlined the project success of the CIMIC Group’s Experience Award winning XM Cloud migration. The event showcased how scalable, composable digital solutions can optimise spending and enhance customer experiences. We plan to reuse thi...
Sitecore CDP Sitecore Personalize Sitecore Send Sitecore XM CloudSitecore Symposium Never Disappoints
In this article, I reflect on the invaluable insights and connections gained at the Sitecore Symposium 2024 in Nashville, where industry leaders shared advancements in AI-driven digital experiences and composable architectures. I emphasise the importance of staying abreast with Sitecore's innovations to effectively harness their capabilities for delivering exceptional client solutions.
Sitecore CDP Sitecore Personalize Sitecore XM CloudSitecore Stream: Plug in the Future
In this article, I explore Sitecore Stream's potential to revolutionise digital experiences by enabling real-time, personalised content delivery across multiple channels. I discuss how this innovation can enhance customer engagement and provide businesses with a competitive edge in the evolving digital landscape.
Sitecore XP Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore XM CloudCMS Wire LinkedIn Video: AI and DX
In this 30 second "Vox Pop" piece delivered at Sitecore Symposium I highlight how AI can help in the world of digital publishing - across both assistive and experiential worlds. This short piece was featured in the popular online CMS Wire publication to its large audience.
Sitecore XM Sitecore XC Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore XM CloudCase Study - Endeavour Foundation sees gains using Sitecore Personalisation and Codehouse
The Endeavour Foundation partnered with Codehouse and myself to enhance user engagement through Sitecore's personalisation features, achieving a 31% increase in visitor engagement value and a 151% uplift in interactions with personalised content. This consultancy and implementation collaboration enabled the foundation to deliver tailored digital experiences, aligning closely with user interests and behaviours.
Sitecore XPHow to Build a Foundation for Data Driven Marketing using Sitecore
In this article, I discuss how to lay the groundwork for data-driven marketing using Sitecore, emphasising the importance of setting clear objectives, centralising customer data, implementing personalisation early, and developing content strategies informed by data insights.
Sitecore XM Sitecore XP Sitecore CDP Sitecore PersonalizeInsuro - Codehouse Experience Ecosystem Demo
This LinkedIn video is the model form which we produce real-brand examples of optimisation, and show how real brands can envision personalisation across channels. These demos are used to promote Sitecore to net new logos - and surface the impact of personalisation on customer experience. This has served for 3 client-facing, branded, demos to evidence optimisation and personalisation opportunities across channels. Net new logos St Denis School and St Josephs have all seen school specific versions...
Sitecore CDP Sitecore Personalize Sitecore Send Sitecore XM CloudSitecore XP and Personalise - A Quick Comparison
I wrote this article to help businesses understand the distinctions between Sitecore Experience Platform (XP) and Sitecore Personalize, enabling them to make informed decisions about which platform aligns best with their personalisation objectives. By outlining each platform's architecture, capabilities, and ideal use cases, I aimed to provide clarity on how these tools can be leveraged to deliver tailored user experiences and drive customer engagement.
Sitecore XP Sitecore PersonalizeSMAC Webinar Event - Personalization Opportunities across the various Sitecore product suite
In this SMAC webinar I showcased the differences and opportunities across the Sitecore personalisation world, featuring XP and the newer composable tools including CDP and personalise.
Sitecore XP Sitecore Personalize Sitecore XM CloudThe Importance of Experimentation: A Deep Dive into A/B Testing
I wrote this article to highlight the strategic value of A/B testing and experimentation in optimising digital experiences for businesses, and how Sitecore Personalise supports the capability. My intention was to educate businesses and marketers on how data-driven decisions can improve user engagement, conversion rates, and ultimately ROI. By sharing examples like Google’s colour testing and Booking.com’s experiments, I aimed to demonstrate the tangible impact of these methods and inspire reader...
Sitecore PersonalizeFireside Chat: Lessons from the First Sitecore XM Cloud project in ANZ – Part 2
In Part 2 of our fireside chat series, we delve into the outcomes and lessons from delivering the first Sitecore XM Cloud migration in the ANZ region for CIMIC Group. We discuss overcoming challenges like the absence of Sitecore Forms, the shift to a page-level publishing mindset, and the project's success metrics, including on-budget delivery and reduced time-to-market.
Sitecore Search Sitecore XM CloudCanberra Sitecore Users Group Event
Canberra is a ripe territory for composable Sitecore solutions, Sitecore's IRAP work has opened big opportunities for CDP, Search and Personalise. Codehouse created the SUGCBR Sitecore User Group as a result - I manage this group currently. In this user group event, I spoke on Search as a gateway/beachhead to wider Sitecore composable adoption.
Sitecore SearchFireside Chat: The First Sitecore XM Cloud project in ANZ – Part 1
In this video, Nathan Saldanha and I share insights from our fireside chat series. We discuss the CIMIC Group project—the first enterprise-grade SaaS CMS built on Sitecore XM Cloud and Sitecore Search in the ANZ region—covering the motivations for refreshing CIMICS digital experience platform, the decision to rebuild rather than upgrade, and how Sitecore XM Cloud addressed challenges such as infrastructure savings and content authoring improvements.
Sitecore Search Sitecore XM CloudSUGCBR - Canberra Sitecore User Group (Ongoing)
The Canberra User Group is strategically important to both Sitecore and Codehouse. New sessions will be organised quarterly to maintain the good initial tempo, uptake and enthusiasm from both the technical and marketing audiences. I am the owner of this group, and run it in conjunction with Sitecore and various Canberra based agencies.
Sitecore XM Sitecore XP Sitecore XC Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore Discover Sitecore Search Sitecore Send Sitecore XM Cloud Sitecore Content Hub ONE Sitecore Connect2023
31/Jan
Strategy 2023
2022
31/Jan
Strategy 2022
2021
31/Jan
Strategy 2021
2020
31/Jan
Strategy 2020
2019
31/Jan
Strategy 2019
2018
31/Jan
Strategy 2018