Freddy Rueda Avatar

MVP Profile

Freddy Rueda

MVP 2025

Technology

Ecuador
MVP 2024

Technology

Ecuador

Timeline

2025

31/Jan

Technology 2025

Technology 2025

2024

28/Nov

Slack and Stack Exchange active participation

A list of interactions with the community to help some fellows with concerns about XM Cloud, Personalize, and a couple of things regarding MVP. It is really rewarding for me to help people, I even got a Huddle call with @Hema in Slack, so spontaneous, and very glad to help her in an issue on Personalize.

Sitecore Personalize Sitecore XM Cloud

2024

28/Nov

Statistics from Sitecore TEK blog page and LinkedIn

This document compiles the statistics given by my blog page and my LinkedIn profile regarding how my content has been accepted during this year.

2024

25/Nov

List of blogs for the MVP application 2025

This is the list of all the blog posts that I share with the community during this year. Most of them are technical blogs, but there are a couple regarding what it meant for me to be an MVP.

Sitecore XM Sitecore XP Sitecore Personalize Sitecore XM Cloud

2024

25/Nov

Sitecore Live Workshop - Universidad Laica Eloy Alfaro

During the workshop, students were introduced to the basic concepts of Sitecore: from creating a Template, and mapping content to Next.js components, to generating and presenting content on a website.

Sitecore XM Sitecore XP

2024

25/Nov

Snippets for Webhook and calling the Content Translation API on XM Cloud

These C# files contain the code of the method that will be called by an event handler webhook with the AddedVersion event. And the class for calling the API that will perform the translation on the XM Cloud side.

Sitecore XM Cloud

2024

25/Nov

NextJS methods to Call Open AI API

Code for generating the call from XM Cloud to the OpenAI API to perform a translation.

Sitecore XM Cloud

2024

18/Nov

SUGLATAM Roundables, a fun conversation

I shared with the community my participation in the earlier SUGLATAM Roundtables. During these sessions, I had engaging and insightful discussions with colleagues from Oshyn about Sitecore, addressing topics tailored for newcomers to the platform and developers eager to explore its fascinating world

Sitecore XM Sitecore XP Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore XM Cloud

2024

15/Nov

Error in the Content Editor link

When I'm trying to access the Content Editor since the Pages UI, it redirects to a bad URL. It says "xmc-local-xm-cloud" in the URL.

Sitecore XM Cloud

2024

12/Nov

Sitecore Surveys

I'm glad to participate in these surveys and give feedback to Sitecore in different fields. The document has evidence of those finalized surveys.

2024

11/Nov

SUGLATAM Roundtable: Sitecore Experiences from a Technical Perspective

A journey through Sitecore’s evolution, we discussed how to build effective teams for Sitecore projects, and examined what developers can expect when starting their journey with this amazing platform.

Sitecore XM Sitecore XP Sitecore XM Cloud

2024

11/Nov

Issues on Content Hub Learning Path content

I've found some documentation issues on the learning path, I created a document with the issues and attached it to the ticket.

Sitecore Content Hub

2024

7/Nov

Sitecore Day EPN - Live Sitecore Workshop

I lead another Sitecore Live workshop with the students at Escuela Politécnica Nacional. They gained firsthand experience with a world-class CMS, I talked about concepts like Headless architecture and the flexibility Sitecore offers for developers. I demonstrated an example using Next.js, guiding them through template creation, field mapping, and rendering results on the site.

Sitecore XM Sitecore XP

2024

25/Oct

Not all Study Guides are in the Certification Exams landing page

The study guide for the developer's exam for Content Hub is not present on the Certifications Exams landing page. It's in only place but the correct way is to find it in the Certification Exam area too.

Sitecore Content Hub

2024

25/Oct

Typos on the Content Hub Developer Study Guide

There is a typo in the beginning of the course, I opened the developer study guide and the content mentioned the Administrator study guide. Also, it says "Administartors" instead of "Administrators"

Sitecore Content Hub

2024

22/Oct

A recall of what meant MVP Summit for me

A small summary of how I lived that day and what were the most impacting announcements of the Sitecore Roadmp for me.

2024

18/Oct

SUGJPR Talk: Discovering Webhooks in XM Cloud

Understanding what Webhooks are and how we can leverage amazing features in XM Cloud. Bonus topic: Mutations with GraphQL.

Sitecore XM Cloud

2024

14/Oct

The day arrived! I was at The MVP Summit in Nashville

Dream come true, an unforgettable day, my first MVP Summit, hopefully, the first of many. That day was amazing, I learned a lot and met spectacular Sitecore fellows, and as I call them, some Sitecore Celebrities, magnificent people who contribute a lot to the community.

2024

30/Sep

Let's Talk SUGLATAM 2, Backstage support

In SUGLatam, at each event we have, all the organizers team participate in different roles. In the 2nd Let's Talk SUGLATAM I was one of the cameramen who recorded the event and helped with other coordinating activities to make guests feel good.

2024

9/Sep

All your digital assets in one place...

"All your digital assets in one place, with seamless workflows to maintain the right content." This is what I said about Sitecore Content Hub as the title of my feedback on the G2 platform. I put special emphasis on how the assets are managed in Content Hub and the seamless workflow it has to work in a collaborative manner.

Sitecore Content Hub

2024

9/Sep

Sitecore DXP a very customer-centric plaftorm

Answering some questions about Sitecore DXP on the G2 Portal, giving feedback about the platform, and mentioning that customers can grow at their own pace with Sitecore, and also how this platform is supported by a huge and friendly community of professionals willing always to help.

Sitecore XM Sitecore XP

2024

4/Sep

The Role of Digital Experience Platforms in Technological Innovation

Present to the community my article in the 9th Edition of UISEK Global: Technological Innovation magazine, an important digital media of a prestigious University in Quito-Ecuador. In which, I remark on how Sitecore is a key platform for companies that are thinking about innovation.

2024

4/Sep

Article: The Role of Digital Experience Platforms in Technological Innovation

ISSN: 2773-7721 9th Edition of UISEK Global: Technological Innovation magazine. Page 37 of the document. Page 40 of the digital viewer.

2024

4/Sep

Artículo: El Rol de las Plataformas de Experiencia Digital en la Innovación Tecnológica

ISSN: 2773-7721 9na Edición la revista UISEK Global: Innovación Tecnológica. Página 37 del documento. Page 40 del visor digital.

2024

31/Aug

Creating Elasticsearch analyzers from Sitecore

These files contain an example of an Elasticsearch code that will run on its console to create an analyzer, and a close to create the analyzer but from Sitecore.

Sitecore XM Sitecore XP

2024

29/Aug

Let's Talk SUGLATAM

I had the opportunity to share with the audience the "Digital Experiences: How Sitecore Takes a Customer-Centric Approach" talk. Check from minute 14:55 of the video.

Sitecore XM Sitecore XP Sitecore Personalize

2024

29/Aug

Let's Talk SUGLATAM

I discussed how Sitecore enhances the digital experience by enabling the creation of stunning, reliable, and secure web applications that provide users with the best possible experience through personalized content for each target audience

Sitecore XM Sitecore XP Sitecore Personalize

2024

6/Aug

SUGLATAM Roundtable: Introduction to Sitecore

Explore foundational topics such as Sitecore's market presence, its product offerings, and the brand's overall impact.

2024

5/Aug

Important: Security Patch Alert for the Community – Immediate Action Required

A security vulnerability had to be tackled. so I shared this post to warn the community about an important communication of Sitecore to customers and partners.

Sitecore XM Sitecore XP Sitecore XC

2024

31/Jul

Sitecore implementations in numbers

Showcasing how Sitecore implementations enhance company investments by maximizing digital experiences, strengthening customer engagement, and building market trust.

2024

1/Jul

Celebrate: Sitecore named a Leader in enterprise headless Digital Commerce

I'm proud to be part of this family. Cheers for Sitecore!

2024

31/May

Sample Code for calling a Webhook and log into a file

These files contain the example for creating an API Method that logs into a file text information each time a Webhook calls that API.

Sitecore XM Sitecore XM Cloud

2024

24/May

XM Cloud Migration Tool

I interacted with Rob Lloyd and Marcus Heath about an error that the XM Cloud Migration tool was presenting. I helped Rob check various options to resolve the problem, and after around two weeks of communication with him, he finally released a new version and the XM Cloud Migration Tool was operative. I could do a migration of templates and some content from my Sitecore 10 instance to XM Cloud.

Sitecore XM Cloud

2024

22/May

The migration XM Cloud tool is throwing an error about URI

The migration XM Cloud tool is throwing the following error Wizard Start: XM Cloud Migration System.InvalidOperationException: An invalid request URI was provided. Either the request URI must be an absolute URI or BaseAddress must be set.

Sitecore XM Cloud

2024

30/Apr

Shows the world Sitecore 10.4 is here

I shared with the developer's community the highlights of the release of Sitecore 10.4, an important release that Sitecore did to make this product more reliable and secure.

Sitecore XM Sitecore XP

2024

26/Apr

Receiving my Sitecore MVP Swag

This post has a lot of significance because it shows how important the MVPs are for Sitecore, and the warm gift we received demonstrates that. Showing this to the community remarks that all the effort and passion we made to make this community greater and better is worth it.

2024

11/Apr

SUGCON Dublin appearance

I applied to be part of the speaker's team at Dublin, I couldn't get it, but thanks to Sebastian Winter who shared that photo with me and made me participate at a distance. This year I will apply again to be a speaker on SUGCON. Sharing this photo sparked curiosity in my audience about the remarkable events hosted by Sitecore.

2024

8/Apr

SUGHYD Talk: Webhooks in XM Cloud

This time I shared an interesting topic: Getting Started with WebHooks in XM Cloud, with a live demo that shows the audience how to work with them and how to get events data.

Sitecore XM Cloud

2024

1/Apr

Another real case of an implementation with Sitecore Composable, with Oshyn as a partner

This post is particularly meaningful to me as I had the privilege of being part of the Oshyn team that built the project from the ground up. Starting with XM Cloud from scratch, I not only gained hands-on experience with the tool but also contributed to its evolution, helping Sitecore refine and mature this incredible product. This demonstrates how a composable approach has incredible value for our clients.

Sitecore CDP Sitecore Personalize Sitecore Search Sitecore XM Cloud

2024

25/Mar

Sitecore an its great composable approach

Sharing the impressive use case of Meritage Homes and Sitecore which demonstrates how to achieve a successful implementation with a composable approach with Sitecore XM and Content Hub.

Sitecore XP Sitecore Content Hub

2024

21/Mar

SUGDE Special Lunch Talk

I have the opportunity to be part of the SUGDE Special Lunch with the talk: Extending personalization capabilities with Sitecore Personalize on XM. I share in a Live demo how to work with decision models and web experiences and integrate them into a XM implementation.

Sitecore XM Sitecore XP Sitecore Personalize

2024

9/Mar

My Sitecore XM Cloud blogs referenced

Dennis Velthuis referenced, on his page, six of my XM Cloud blogs. Alongside other XM Cloud blogs from prestigious members of the community and Sitecore agencies, it makes me feel proud that the way I share my knowledge is being recognized 🙂

Sitecore XM Cloud

2024

1/Mar

Participating in Sitecore Hackathon 2024

Being part of this amazing contest is a way to validate knowledge, bring ideas, enhance teamwork, test the body resistance, and of course, have a lot of fun. A great way to interact with the AI and Sitecore.

Sitecore XM Sitecore XP

2024

24/Feb

Sitecore XM Cloud Developer Certification was issued by Sitecore to Freddy Rueda.

I am dedicated to advancing my knowledge and earning certifications in Sitecore products. These milestones are crucial for my career growth, enabling me to stay at the forefront of expertise required for projects while also empowering me to share valuable insights with the community.

Sitecore XM Cloud

2024

15/Feb

Fishtank finds helpful my blog and takes it at a base for one of them

David Austin at Fishtank mentions and references my blog regarding Personalize and Decision Models which serve as the base of his blog entry.

Sitecore CDP Sitecore Personalize

2024

9/Feb

Sitecore Technology MVP 2024 was issued by Sitecore to Freddy Rueda.

One of the most significant milestones in my extensive career in the Information Technology industry, being recognized as a Technology MVP is an incredible honor.

Sitecore XM Sitecore XP Sitecore Personalize Sitecore XM Cloud

2024

3/Feb

The feaas.js plugin file is not found

In the documentation about Registering an External React Component the troubleshooting section says that we need to download a file, the link is broken, and there's no file.

Sitecore XM Cloud

2024

31/Jan

Technology 2024

Technology 2024

2024

29/Jan

Sitecore Day Riobamba - Sitecore Workshop

The first live workshop I led was at Escuela Politécnica de Riobamba, where students engaged with Sitecore, exploring templates, renderings, and content mapping. It was a fantastic experience and an opportunity for students to discover world-class platforms like Sitecore.

Sitecore XM Sitecore XP

2023

14/Dec

XM Cloud Tools and Apps

Sharing a very well-illustrated map of the tools and apps of XM Cloud. It shows what developers and marketers can manage in an XM Cloud environment.

Sitecore XM Cloud

2023

12/Dec

Double sc_site parameter on Link Type url in Pages

In Pages, when I want to edit the values for an internal link type, and point to another site item, the URL generates a double "sc_site" parameter by default and gets an error, removing one of the sc_site parameter works.

Sitecore XM Cloud

2023

28/Nov

Slack and Stack Exchange active participation

Throughout this year, I have actively engaged in Slack channels to provide support to Sitecore fellows worldwide, primarily contributing in the #xm-cloud and #cdp-personalize channels on Slack, as well as participating in discussions on Stack Exchange. I have documented these interactions in an Excel file for easy reference. Please consult the respective tabs for Slack and Stack Exchange information.

Sitecore Personalize Sitecore XM Cloud

2023

20/Nov

Creating personalized Digital Experiences with Sitecore DXP

Presentation to Business Administration students of UISEK (Universidad Internacional SEK) about Sitecore DXP and how Sitecore gives a world-class solution to the Digital Experience market.

Sitecore XP Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore Search Sitecore XM Cloud

2023

20/Nov

Publication of my blog in the November Sitecore for Developers Newsletter.

Tips for XM Cloud Common Challenges (Part 1)
Learn about XM Cloud common tasks like pulling data into Next.js, getting images to show locally, adding rendering variants to Pages, and working with Placeholders. NOTE: This Newsletter is not on the Sitecore page yet, as with all newsletters, it comes by e-mail. Attached is the URL that comes in the e-mail

Sitecore XM Cloud

2023

20/Nov

Talk at UISEK

Presenting Sitecore to the Academy Community leaves Business Administration students impressed and fascinated.

Sitecore Personalize Sitecore OrderCloud Sitecore Search Sitecore XM Cloud

2023

16/Nov

Tech Talk at Yachay Tech University giving a Live demonstration of the flexibility of XM Cloud

A Live demonstration of what XM Cloud is, with students and professors of Yachay Tech University, showing the flexibility and intuitiveness of development with XM Cloud

Sitecore XM Cloud

2023

16/Nov

Jason St-Cyr recognize my blog about common challenges in XM Cloud development useful to the community

Jason shares my blog with those who are starting or are thinking of starting with XM Cloud development.

Sitecore XM Cloud

2023

16/Nov

Sitecore Day Yachay

Introducing Sitecore to the Academy Community, a Live demonstration of XM Cloud

Sitecore XM Cloud

2023

16/Nov

Transform the idea of Sitecore Day Yachay into a reality.

As a co-founder of SUG Latam, I had the vision of organizing a Sitecore Day at Yachay Tech University. I approached the necessary channels, successfully secured a meeting with the university authorities, and obtained permission to conduct informative and technical talks about Sitecore. It was a great event and a significant achievement.

Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore Discover Sitecore Search Sitecore Send Sitecore XM Cloud Sitecore Content Hub ONE Sitecore Connect

2023

8/Nov

Integrating Sitecore XP and XM Cloud with Sitecore Personalize

A SUG Latam presentation that shows how to integrate Sitecore Personalize with XP and XM Cloud, a Live demonstration of the platforms.

Sitecore XP Sitecore Personalize Sitecore XM Cloud

2023

30/Oct

Basic code to execute GraphQL queries in XM Cloud NextJs

This gist contains the files that show how to execute GraphQL queries. It supports the blog "XM Cloud Development: Tips for Overcoming Common Challenges (Part 2)"

Sitecore XM Cloud

2023

28/Oct

We are Sitecore

I am Sitecore.

Sitecore XM Sitecore XP Sitecore XC Sitecore CDP Sitecore Personalize Sitecore OrderCloud Sitecore Content Hub Sitecore Discover Sitecore Search Sitecore Send Sitecore XM Cloud Sitecore Content Hub ONE Sitecore Connect

2023

19/Oct

XM Cloud Development: Tips for Overcoming Common Challenges (Part 1)

This blog post highlights some of the common challenges I've faced (as well as others, as I've observed in community channels) when starting to develop in XM Cloud. Its purpose is to assist as many people as possible, helping them save time and understand the basics of XM Cloud implementations. This is part 1 of 2 on this topic, which I divided to avoid writing a very long post.

Sitecore XM Cloud

2023

3/Oct

The CSRF Cookie value did not match the CSRF parameter value

I reported this error to the Sitecore team because it happens when the session expires in the local environment. The workaround is to refresh the browser on the Content Editor page.

Sitecore XM Cloud

2023

29/Sep

Thinking about composable

A post that explains how to migrate to XM Cloud and its benefits. Indeed, the concerns for customers decrease substantially.

Sitecore XM Cloud

2023

28/Sep

Sitecore Personalization Engines, leader on Gartner Magic Quadrant

A tribute to Sitecore's works in Personalization Engines, we are leaders in the Garnet Magic Quadrant. Great work!

Sitecore CDP Sitecore Personalize

2023

21/Sep

Beta Testing: XM Cloud Developer Certification Exam

I participated in the Beta Testing XM Cloud Developer Certification Exam and gave my feedback on the documentation. I was glad to help improve the documentation for developers who want to get the certification. NOTE: Please check the resolved comments too, because by default the link only shows the unresolved comments, look for [email protected] comments.

Sitecore XM Cloud

2023

19/Sep

Jason St-Cyr recognize my blog about getting integrating XM Cloud with Personalize and call a GraphQL via API endpoint useful to the community.

Jason mentioned this really puts the head application in control of the flow and is an interesting approach to utilize Personalize to gather and determine an outcome, but the Next.js application to decide what to do with that and how to get the data it needs for the related items.

Sitecore Personalize Sitecore XM Cloud

2023

17/Sep

Send Sitecore Personalize Decision Model Result as an input parameter to GraphQL within XM Cloud code

This blog post shows a complete integration between XM Cloud (NextJs code) -> Sitecore Personalize -> API -> GraphQL to show personalized content based on a decision model result in a .tsx component. It helps to understand many concepts around XM Cloud development like Middleware Plugins, API endpoints, Server-set cookies integration, among others.

Sitecore Personalize Sitecore XM Cloud

2023

16/Sep

NextJs classes to integrate XM CLoud with Personalize and call GraphQL query

This gist contains the files to integrate Sitecore Personalize with XM Cloud and call GraphQL via the API endpoint. These files support the blog "Send Sitecore Personalize Decision Model Result as an input parameter to GraphQL within XM Cloud code"

Sitecore Personalize Sitecore XM Cloud

2023

31/Aug

Publication of my blog in the August Sitecore for Developers Newsletter.

"XM Cloud: Work with GraphQL in your local environment Learn how to work with GraphQL in a local environment when using XM Cloud in Sitecore, highlighting the challenges and solutions of retrieving content from the content tree and testing queries in a development environment."

Sitecore XM Cloud

2023

29/Aug

Feedback program participation

I've participated in some feedback and testing programs this year, and I'm waiting to start the next review of Sitecore products. I've shared a link with a couple of evidence about that interaction to help with feedback.

Sitecore Content Hub Sitecore XM Cloud

2023

28/Aug

XM Cloud: How to work with GraphQL in your local environment

In this blog post, I explain how to work in the XM Cloud local environment with the GraphQL Playground IDE. Very useful to test the GraphQL queries before implementing those in our solution.

Sitecore XM Cloud

2023

28/Aug

What are the benefits of Headless CMS

An introduction to what Headless CMS is, with this amazing article on Sitecore.

Sitecore XM Cloud

2023

31/Jul

XM Cloud: Working with Placeholders in Sitecore Pages, end-to-end guide

An end-to-end guide about how to work with placeholders in XM Cloud. For those who start working with XM Cloud here will find all the details involved until we can see the placeholder in Pages.

Sitecore XM Cloud

2023

31/Jul

Publication of my blog in the July Sitecore for Developers Newsletter.

Sitecore Personalize Decision Model result on my Sitecore Backend code In this article, learn how to integrate Sitecore Personalize into Sitecore backend code. Follow a step-by-step instruction on creating a decision model, setting up a web experience, connecting to the Sitecore Personalize API, and retrieving the decision model result in backend code.

Sitecore XM Sitecore XP Sitecore Personalize

2023

28/Jul

Engagement cloud

In Sitecore, everything is connected and can take leverage of the data and interactions of users with Engagement Cloud.

Sitecore CDP Sitecore Personalize Sitecore Send Sitecore Connect

2023

28/Jun

Jason St-Cyr recognize my blog about getting Decision Model result in the backend code useful to the community.

Jason St-Cyr shared my blog with people who sometimes need to run a decision model in the existing XM backend code and have it managed outside your code base.

Sitecore XM Sitecore Personalize

2023

28/Jun

An introduction to Sitecore Search

A presentation to the world of what Sitecore Search brings, letting boost the search requirements of our sites.

Sitecore Search

2023

28/Jun

A leader in les than a year!

Sitecore has been named a Leader in the IDC MarketScape: Worldwide Hybrid Headless Content Management Systems 2023 Vendor Assessment!

Sitecore XM Cloud

2023

23/Jun

Publication of my blog in the June Sitecore for Developers Newsletter.

Get Sitecore Personalize Decision Model result on your Backend code. Explore this step-by-step guide on how to obtain personalized content for specific groups of users based on their behavior, using Sitecore Personalize Decision Model. Learn how set the logic and rules, create a web experience, and connect to the Sitecore Personalize API.

Sitecore XM Sitecore XP Sitecore Personalize

2023

11/Jun

How to get Sitecore Personalize Decision Model result on my Sitecore Backend code

In this blog post I explain in a detailed way how we can get a result from Sitecore Personalize Decision Model into our backend code. I go through creating a decision model, referencing it in a web experience, and calling it from Sitecore's backend via API. An important thing is how to manage the cookie value to get the browserId.

Sitecore XP Sitecore Personalize

2023

9/Jun

Personalize class to call Sitecore Personalize API

This gist contains the classes that support the blog "How to get Sitecore Personalize Decision Model result on my Sitecore Backend code".

Sitecore XM Sitecore XP Sitecore Personalize

2023

28/May

XM Cloud, the new era

A post that shows the benefits of XM Cloud to the Marketers.

Sitecore XM Cloud

2023

10/May

SUG Latam was born

In the Woman Tech Talk Event, in Quito, SUG Latam was officially born into Sitecore's world. I'm very proud to be one of the Co-Founders of this Sitecore User Group.

Sitecore XM Sitecore XP Sitecore CDP Sitecore Personalize

2023

4/May

XM Cloud: Crawling before walking!

I started my XM Cloud journey at the beginning of the year, and, in this blog post I shared my experience creating an XM Cloud environment from scratch, I know it's challenging when someone starts reviewing what XM Cloud is, so here there's a step-by-step guide to create our first XM Cloud site. Also, there's an update in November to describe the Vercel Deployment Protection, to see the starter kit working correctly.

Sitecore XM Cloud

2023

11/Apr

Sitecore: Extending Key Lookup Value field type

In this blog post, I describe how to add a column in the Key Lookup Value Type in Sitecore 9, due to this type of field has a key and value, sometimes we need a third column to give extra meaning to these entries, in this case, to order them by the content editor criteria.

Sitecore XM Sitecore XP

2023

3/Mar

Sitecore Hackathon 2023, Me and XM Cloud, official relationship

Although I was learning and experimenting with XM Cloud before, in the Sitecore Hackathon, I officially worked on something achievable. A great beginning to an amazing journey.

Sitecore XM Cloud