MVP 2026
Technology
MVP 2024
Technology
MVP 2023
Technology
MVP 2022
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MVP 2021
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MVP 2020
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MVP 2019
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MVP 2018
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I'm a Mentor
I'm always happy to connect, support others, and share the knowledge I’ve gained along the way. I’ve been a mentor for 2 years, and in one of the Years, one mentee became an MVP. I can provide help in English, Portuguese, and Spanish
Timeline
Navigating the Agentic AI Shift: Automating the Modern DXP Experience
Exploring how Agentic AI is transforming modern Digital Experience Platforms (DXPs) through intelligent automation and orchestration. Discover how Sitecore Agentic Studio enables no-code AI agents, automated workflows, human approvals, and brand governance to simplify operations and improve efficiency in SaaS environments.
SitecoreAIExploring the DXP Marketplace Pillar: The Future of Sitecore Customization
Exploring how the Sitecore DXP Marketplace is transforming platform customization through centralized apps, integrations, and community-driven extensions. Learn how modern marketplaces simplify development, improve security, reduce maintenance, and support scalable SaaS architectures, with insights from SUGCON 2026.
SitecoreAISitecore Strategy Happy Hour : Four Pillars, Four Platforms: Sitecore AI vs. Leading DXPs
Participated as a speaker at the Sitecore Strategy Happy Hour, sharing insights from our SUGCON Europe 2026 presentation alongside Rodrigo Peplau. We discussed Sitecore AI's capabilities, its positioning against other leading DXPs, and practical considerations for enterprise architecture, AI adoption, and modern digital experience strategies. The session provided an opportunity to share knowledge and engage with the Sitecore community.
Sitecore XM Sitecore XP SitecoreAI Sitecore ConnectApp Studio: Rethinking How We Customize DXPs in the SaaS Era
Exploring how Sitecore App Studio is changing DXP customization in the SaaS era. Learn how moving from tightly coupled customizations to independent, API-driven extensions can simplify upgrades, reduce maintenance costs, and enable faster development with modern composable architectures.
SitecoreAISUGCON 2026 : Four Pillars, Four Platforms: A Practical Comparison of SitecoreAI and Its Main Competitors
Presented at SUGCON Europe 2026 in London alongside Rodrigo Peplau, sharing a practical comparison of Sitecore AI with leading DXP platforms, including Adobe, Optimizely, and Contentstack. Our session introduced a four-pillar evaluation framework covering Agentic AI, App Studio, Sitecore Connect, and the Marketplace, highlighting Sitecore's capabilities, architectural differences, and competitive positioning in the evolving DXP landscape.
Sitecore XM Sitecore XP SitecoreAI Sitecore ConnectUsing Docker in Restricted Enterprise Environments
Learn how to set up Sitecore 10.4 with Docker in restricted enterprise environments where container registry access is blocked. A practical workaround using Docker image export and import to overcome network limitations and get your Sitecore environment running without changing security policies.
Sitecore XM Sitecore XPImportant Update: Coveo for Sitecore 5.0.1368.1 and Older Versions
Important update for Coveo for Sitecore users running version 5.0.1368.1 or older. Learn why upgrading to version 5.0.1460.0 or newer is necessary to avoid analytics issues, maintain compatibility, and keep your Sitecore integration running smoothly.
Sitecore XM Sitecore XPFine-Tuning Sitecore EXM for Better Performance and Reliability
Practical tips for improving Sitecore 10.4 EXM performance and reliability when sending high-volume email campaigns. Learn how to reduce xDB errors, optimize dispatch settings, implement retry strategies, and improve stability when sending over 20,000 emails per day.
Sitecore XM Sitecore XPSitecore 10.4 Stress Testing Results Across Environments
Real-world Sitecore 10.4 stress testing across QA, UAT, and Production environments. Comparing concurrent users, server resources, and performance to understand the impact of vertical and horizontal scaling.
Sitecore XM Sitecore XPSitecore 10.4 + Security “domain/Everyone” is not blocking access!
This article explains why “domain\Everyone” failed to block access in Sitecore 10.4, ultimately tracing the issue to a missing domain entry in the CD server’s Domains.config. Adding the correct domain configuration restored proper role resolution and fixed the security behavior.
Promoting SUG-BR
The purpose of the post is to promote and invite people to a Sitecore Community Virtual Meetup. It highlights the event details (date, speaker, and topic) and explains what participants can expect from the session. In particular, the post emphasizes that the presentation will demonstrate an innovative approach to automating the creation of Sitecore components and templates using AI and the SiteKit CLI, directly from design tools like Figma. It also reassures readers that the process doesn’t requ...
Sitecore 10.4 , Fixing a Sneaky Coveo Error After Restoring a Sitecore Web DB
This article describes how restoring a Sitecore web database can break Coveo integration by reverting outdated WEB_ENCRYPTIONKEYS, causing Sitecore to fail decrypting the API key. Updating the encryption key to the correct environment value fixes the issue instantly and prevents future search failures.
Sitecore XM Sitecore XPFixing the Sitecore xConnect Purging Error: “An error has occurred, and the task is not registered”
This article explains why the xConnect Purging Tool in Sitecore 10.4 fails with “task is not registered,” pinpointing certificate misconfigurations as the root cause. It outlines how correcting permissions, removing duplicates, and fixing misplaced certificates resolves the issue and restores proper xDB purging.
Sitecore XM Sitecore XPSitecore 10.4 – xDB Performance, tips and tricks
This article explains how to diagnose and fix xDB performance issues in Sitecore 10.4 by identifying fragmented indexes and optimizing data retention. It also highlights when to purge old contacts and interactions using the xConnect Purging Tool to keep analytics fast and databases healthy.
Sitecore XM Sitecore XP2025
24/Jun
Support Ticket
CS0613208
I encountered a high volume of deprecation warnings in the Sitecore Experience Editor when using Google Chrome, all related to the deprecated DOMSubtreeModified event. Although the warnings raised concerns for business users, especially alongside other performance investigations , Sitecore Support confirmed that the issue is cosmetic, Chrome-specific, and does not affect Experience Editor functionality.
Sitecore registered the problem under PDXP-14777 and incre...
Sitecore User Group Brazil Online Event
Co-organizer of this community event, SESSION – Sitecore Tips of the Day (45 min) – Carlos Rodriguez Carlos will walk through up to five practical topics from his Tips of the Day series, all focused on improving content management practices in Sitecore. Topics include:
Enabling Item Fallback
Choosing Datasource vs. Placeholder correctly
Avoiding common pitfalls with Link Fields
Recovering content from the Web database
2025
10/Jun
Support Ticket
CS0592261
The system was experiencing recurring XdbContextLoggingPlugin errors related to XdbOperationException and FacetOperationException, indicating conflicts during contact and facet operations within xConnect. These conflicts were generating a high volume of error logs, raising concerns about potential degradation of xDB performance.
Sitecore Support advised reviewing custom xConnect logic, specifically contact merge operations, facet handling, and proper reloading of contac...
Next-Gen Search: How AI Is Changing Our Interfaces
Thought leadership , The article traces the shift from traditional keyword-based search to AI driven semantic search and RAG, showing how tools like Coveo and LLMs deliver faster, smarter, context-aware answers. It highlights how combining Sitecore content with AI transforms websites into intelligent, chat-based experiences that outperform conventional search.
2025
3/Jun
Sitecore Support Ticket
CS0590665
The xDB environment experienced instability due to SQL connection pool exhaustion and heavy fragmentation in xDB Collection databases, causing timeouts and snapshot isolation conflicts in xConnect and impacting website stability.
Initially, the website became unstable because xConnect could not obtain SQL connections (Timeout expired… max pool size was reached) while xDB was heavily used by the application. Log analysis also revealed snapshot isolation update conflicts on xdb_col...
2025
24/Apr
Sitecore Support Ticket
CS0573284
I encountered publishing failures and workflow stalls while preparing a Sitecore 10.4 environment for production. Publishing operations would hang indefinitely, accompanied by warnings indicating that core template items could not be deleted (“target item could not be deleted … because it’s not a resource”). The issue was tied to an additional “Staging” database that had been carried over from a previous 9.3 configuration. Its setup was incomplete in 10.4, causing Sitecore to fail w...
2025
7/Apr
Sitecore Support Ticket
CS0568845 During the Sitecore 9.3 → 10.4 upgrade, I identified that the existing 9.3 production license did not include the EXM (Email Experience Manager) or Experience Analytics modules. When applied to the 10.4 environment, these features were missing from the dashboard. A temporary 10.4 license provided by Sitecore enabled the modules correctly, confirming that the limitation was tied to the old license.
Sitecore Support reviewed the situation and verified that the 10.4 license contains t...
Post to our code on Hackathon 2025
Open-Source Contribution – Sitecore Flow: Brand-Aware Assistant Demo Video: https://www.youtube.com/watch?v=_t2V36GUc2I
Our Team developed Sitecore Flow - Brand Aware Assistant, an AI-powered module designed to help marketers maintain brand consistency across all content created within Sitecore. This tool integrates advanced AI models into the Sitecore platform to evaluate content quality, detect brand deviations, and improve editorial efficiency.
Purpose & Value: The module enables mark...
Sitecore StreamSitecore User Group Brazil Online Event
Community Event Co-Organizer : SUGBR (Sitecore User Group Brazil)
As a co-organizer of the Sitecore User Group Brazil meetup, I helped plan, coordinate, and deliver a community event focused on XM Cloud and modern Sitecore development practices. The event included announcements, a collaborative code review (“Justice League”), and a deep-dive session on XM Cloud Overview and Component Creation presented by Nikita Vashisht and Shreyansh Nahata.
First user group in Czechia (CZ)
This session was not recorded, but my name is included in the list of presenters for the event. Being the first SUG CZ event and given its proximity to my location, I took the opportunity to step up and contribute. The presentation was condensed to fit the 30-minute slot allocated. The slides are available for download.
Sitecore XM Sitecore XP SitecoreAISUG Jaipur | Jose Neto: Sitecore and AI – Unlocking the power of AI with Sitecore | 20 Sep 2024
Summary of Presentation: "Sitecore and Artificial Intelligence"
Objective:
The presentation explores the integration of Artificial Intelligence (AI) with Sitecore, focusing on advancements, tools, and practical applications for developers, marketers, and content authors.
Key Highlights:
- Speaker Background:
- José Neto: Sitecore MVP (2018–2024), with certifications in Sitecore 8, 9, 10, and Content Hub.
- Member of the Go Horse team, winners at S...
SUGHYD Virtual Meet on 9th September, 2024
This presentation demonstrates how to leverage Retrieval-Augmented Generation (RAG) and integrate this concept into Sitecore. Additionally, we will explore current technologies that can bring valuable AI tools to real-world scenarios.
Sitecore XM Sitecore XP SitecoreAISUG-LATAM
This presentation demonstrates how to leverage Retrieval-Augmented Generation (RAG) and seamlessly integrate this concept within Sitecore. Additionally, it delves into advanced technologies that facilitate the practical application of AI tools in real-world scenarios. Note: Although I am not a native Spanish speaker, the presentation has been linguistically tailored to suit the audience.
Sitecore XM Sitecore XP SitecoreAISUG-BR February
CO-Host on SUG-BR Event
There are three videos from this event, and the final minutes are particularly engaging, featuring questions directed at the presenters.
Video [2] : https://www.youtube.com/watch?v=eg4ASebm9hA&list=PLiIDLKfmzW5iQHsCIAT8hKdQlUS1GdWWF&index=2
Video [3] https://www.youtube.com/watch?v=W2iHzJRqo3c&list=PLiIDLKfmzW5iQHsCIAT8hKdQlUS1GdWWF&index=3
Unleashing the full potential of XM Cloud personalization with Sitecore Personalize
Presentation Summary:
This presentation introduces and demonstrates how to implement personalization within Sitecore XM Cloud and integrate it with Sitecore Personalize for a seamless experience. Key takeaways include:
Introduction to Personalization:
- Explained Sitecore personalization at page and component levels.
- Covered how rules determine content display based on visitor behavior, time, location, and device.
Sitecore XM Cloud Overview:
- XM Cloud is...
2023
5/Oct
SUGCON In America
Presentation - October 5th at 4:15 PM “Unleashing the full potential of #XMCloud personalization with Sitecore #Personalize“ The link is not yet available
Sitecore Personalize SitecoreAI