Isabelle Stephen Avatar

MVP Profile

Isabelle Stephen

United Arab Emirates

MVP 2025

Strategy

United Arab Emirates
MVP 2024

Strategy

United Kingdom

Timeline

2025

31/Jan

Strategy 2025

Strategy 2025

2024

26/Nov

SUGMEA: Panel Q&A

I enjoyed speaking on the Q&A panel at SUGMEA in Dubai, I spoke about Sitecore Stream and how it can help solve our customers problems and how we can leverage it in our strategy.

2024

21/Nov

SMAC Webinar: Maximising Product Discoverability using Sitecore for Commerce and Services

I spoke about how to best optimise Search using XM Cloud and Sitecore Search, and how you can have the most impact on the customer experience.

Sitecore Search

2024

5/Nov

Maximising Product Discoverability

In today’s competitive online marketplace, product discoverability can make or break an e-commerce or service website. Researchshows that 68% of online shoppers won’t return to a site after a poor search experience, while 43% head straight for the search bar.This means creating an intuitive, efficient, and personalised search experience isn’t just a nice-to-have—it’s essential.

Sitecore Search

2024

29/Oct

Driving Digital Experience with Sitecore at Gitex 2024

I thoroughly enjoyed my experience at GITEX this year with the Sitecore team - we engaged directly with potential clients and partners, demonstrating Sitecore’s value in driving the future of digital experience management and showcasing the tools that help organisations worldwide elevate customer engagement.

2024

10/Oct

Unlocking Creativity with Sitecore XM Cloud Components

Creativity has become a key differentiator for brands. Brands should be continuously searching for ways to bring fresh, engaging content to their audiences while maintaining efficiency and consistency. Enter Sitecore XM Cloud’s components. Components is a powerful tool within Sitecore’s headless SaaS platform that allows marketers, developers, and designers to collaborate seamlessly like never before.

Sitecore XM Cloud

2024

25/Sep

Maximising Efficiency with XM Cloud Explorer Tool

Managing content efficiently is crucial for brands to stay ahead. Sitecore XM Cloud offers a suite of tools designed to streamline content creation and management. One of the standout features is the Explorer tool, which allows marketers and developers to manage content separately from the presentation layer. This separation provides flexibility, efficiency, and consistency across digital assets. In this blog, we’ll explore how the XM Cloud Explorer tool can help maximise efficiency in your digi...

Sitecore XM Cloud

2024

12/Sep

Could XM Cloud Be The Next Step In Your Digital Experience?

Brands are constantly seeking ways to capture consumer attention, whether in B2B or B2C sectors. To succeed, companies need control over their content, enabling them to create, update, and manage digital assets efficiently. Thankfully, Sitecore’s XM Cloud,is a leading SaaS headless platform that promises to change the content management experience.

Sitecore XM Cloud

2024

19/Aug

https://remarkable.global/insights/a-beginners-guide-to-conversion-rate-optimisation-cro/

Sitecore Personalize

2024

13/Jun

Sitecore Personalisation for Enterprise Brands

Businesses today are striving to engage their audience in meaningful ways, tailoring content and interactions to meet individual preferences and needs. 69% of customers want a personalised and consistent customer experience across multiple channels, both physical and digital. However, few organisations are following through on it successfully. Brands need to invest in the right technology to enable them to connect with their customers. At the forefront of technology stands Sitecore, a powerful p...

Sitecore Personalize

2024

14/Mar

Sitecore Website Essentials

This guide equips you with the tools to craft a high-performance Sitecore website that keeps visitors engaged and returning for more.

2024

11/Mar

https://remarkable.global/insights/sugmea/

The overarching theme of DX—Disrupt, Innovate, Accelerate—resonated throughout my presentation. I delved into the nuances of creating seamless brand experiences that not only captivate but convert users into advocates. By leveraging the right combination of products and strategies, brands can foster unparalleled user satisfaction. They can drive sustainable growth even in the face of relentless competition.

2024

29/Feb

SUGMEA: Leveraging Composable Architecture to Optimize Your Brand Experience

I based my session around how brands can leverage a composable architecture to maximise their brand experience and where certain Sitecore products can elevate the customer touchpoints.

Sitecore Personalize

2024

31/Jan

Strategy 2024

Strategy 2024

2023

20/Nov

Demo: XM Cloud How to Personalise

This video outlines a step-by-step guide on how to personalise a page within the Personalize tool of XM Cloud Pages. This guide features how to build out the audience within the Audience Builder and the personalisation of components on the page. Recorded on 20th November 2023.

Sitecore XM Cloud

2023

12/Nov

Introducing the New Composable World of Sitecore in School with BIMA Digital Day

This year I was lucky enough to take part in BIMA Digital Day. Digital Day is aimed at 11-16-year-olds and sees digital professionals head to schools for a day to inspire students and give them insight into the world of digital careers. It was great to talk to the students about my experience in digital, what led me to Sitecore Optimisation Consultancy and the world of composable Sitecore Technology.

2023

30/Oct

Unleashing the Power of Sitecore Connect

This blog uncovers what Sitecore Connect is, its key capabilities and benefits, and why Sitecore Connect will play such an important role in the Composable world.

Sitecore Connect

2023

11/Oct

Demo: XM Cloud Building a Component

A step-by-step guide to building a promotional banner in XM Cloud's Component Builder recorded on 11th October 2023.

Sitecore XM Cloud

2023

1/Oct

How can XM Cloud Benefit your brand?

In an ever-changing digital landscape, brands are looking for ways to grab the consumer’s attention best whether that be B2B or B2C. For brands to succeed in this changing landscape, they need to gain better control over their content. To gain this control brands need to be able to create, update and delete content with ease, all while ensuring their website remains organised, up-to-date, visually appealing and a personalised experience.

Sitecore XM Cloud

2023

13/Sep

SMAC Webinar: Exploring the Personalisation Capabilities of XM Cloud

This SMAC Webinar explored the personalisation capabilities of XM Cloud and included: XM Cloud vs XP Personalisation; What can be achieved using personalisation in XM Cloud Pages?; Unlocking XM Cloud's Pages Audience Builder Conditions: A Short Demo in the Cloud Portal of setting up versions and an audience.

Sitecore XM Cloud

2023

4/Sep

Demo: XM Cloud Creating a Content Item

And step-by-step guide to creating a content item in XM Cloud recorded on the 4th September 2023.

Sitecore XM Cloud

2023

30/Aug

Exploring the Personalisation Capabilities of XM Cloud

This blog covers harnessing XM Cloud's personalisation potential, unlocking XM Cloud's Pages Audience Builder Conditions and how XM Cloud can benefit your personalisation strategy.

Sitecore XM Cloud

2023

14/Aug

Demo: XM Cloud An Overview

An overview of the XM Cloud Dashboard and tools recorded on the 14th August.

Sitecore XM Cloud

2023

24/Apr

Women In Tech Panel (Sitecore DX London)

In today's rapidly evolving technological landscape, the role of women in the tech industry is a topic of growing importance. What does it really mean to be a woman in tech, and what unique challenges do women in this field face?

I hosted a virtual Women in Tech Panel, featuring eight incredible women from the Sitecore Community. These women came together to share their experiences and insights on what it takes to succeed as a woman in the tech industry.

2023

22/Mar

Unveiling Sitecore XM Cloud: The Future of SaaS Headless Platform

This blog dives into the capabilities of XM Cloud, the features that it offers, the benefits it brings in terms of scalability and site performance and why XM Cloud would be the right choice for your brand.

Sitecore XM Cloud