Christopher Nash Avatar

MVP Profile

Christopher Nash

Denmark

MVP 2025

Strategy

Denmark
MVP 2024

Strategy

Denmark
MVP 2023

Strategy

Denmark
MVP 2022

Strategy

Denmark
MVP 2021

Strategy

Denmark
MVP 2020

Strategy

Denmark
MVP 2019

Strategy

Denmark

Timeline

2025

31/Jan

Strategy 2025

Strategy 2025

2024

28/Nov

How CDP Data Can Boost your Analytics Strategy

Thoughts about how CDP data is often overlooked as a source of core analytics insights. However using Sitecore CDP in a composable analytics solution, marketers are able to gain strategic, multi-data insights more efficiently.

Sitecore XM Sitecore CDP

2024

21/Jun

Composable analytics — what and why

This article explains the advantages of reading data from multiple sources, such as CDP, CMS and CRM and unifying data in a marketing database. This article was a summary of a discussion I co-led at a conference MeasureCamp. I used Sitecore CDP and CMS as examples of systems that have data lake and APIs that can be used with composable analytics.

Sitecore CDP Sitecore XM Cloud

2024

31/Jan

Strategy 2024

Strategy 2024

2024

17/Jan

Analytics Needs Better Data Control and Protection

Article includes a description of how CMS architecture (for example using Sitecore XMC) can be integrated with other data sources and unified in a marketing data warehouse.

Sitecore CDP Sitecore XM Cloud

2024

4/Jan

How to Improve Customer-journey Analytics in 6 Steps

Article includes an example of how CDP data -- including SC CDP -- can be used with behavioral website data for deep analytics insights.

Sitecore CDP

2023

28/Oct

Sitecore Experience Award

I wrote the Sitecore Experience Award for AD Ports Group (a customer that I have a retainer agreement with for SC optimization and analytics). AD Ports Group received and Honorable Mention award.

Sitecore XP

2023

10/Oct

Sitecore Experience Award

I lead the way (and award application) for my company RelevantEdge to win a Sitecore Experience Award with Kerzner International for Best Use of Data to Connect the Experience

Sitecore XP Sitecore Content Hub

2023

17/Apr

Podcast

The Sitecore Water Cooler Podcast: The Next Level of Data & Analytics with RelevantEdge

2023

24/Mar

SUGCON EMEA presentation and demo

Integrated Analytics: Unlock the Power of Composable DXP Data with advanced tracking We built v1 of the open source tracker for XMC and XM and demo'd it in this presentation.

Sitecore XM Cloud

2023

22/Mar

SMAC webinar

Predictive Analytics using Sitecore CDP and Organic Search Keywords

Sitecore CDP

2023

31/Jan

Strategy 2023

Strategy 2023

2022

31/Jan

Strategy 2022

Strategy 2022

2021

31/Jan

Strategy 2021

Strategy 2021

2020

31/Jan

Strategy 2020

Strategy 2020

2019

31/Jan

Strategy 2019

Strategy 2019