Charlie Hong Avatar

MVP Profile

Charlie Hong

United States

MVP 2025

Ambassador

United States
MVP 2024

Ambassador

United States

Timeline

2025

31/Jan

Ambassador 2025

Ambassador 2025

2024

23/Oct

Americaneagle.com Customer Forum Keynote Speaker

Spoke about United Airlines’ digital journey with Americaneagle.com and Sitecore and the plans they have for the future of their digital signage initiatives.

Sitecore XM Cloud

2024

20/Oct

Sitecore Rocks and Rolls in Music City: The Top 5 Tracks from Symposium 2024

Our breakout session was featured as a 'Top Track' in the CMS Critic article. We were Track #3: Learning to Fly with Composable. He highlighted how we are using Sitecore to power our digital signage across the enterprise.

Sitecore CDP Sitecore Personalize Sitecore XM Cloud

2024

17/Oct

LinkedIn repost from CMS Critic, Matthew Garrepy

From Matthew Garrepy, "Fantastic insights from United Airlines and Americaneagle.com on their journey to power hashtag#content and experiences across an expanding fleet of hashtag#digital signage. A model use case for omnichannel and the evolution towards a more composable posture with Sitecore XM Cloud. "

Sitecore XM Cloud

2024

16/Oct

Interviewed by Sitecore's Val Stephen

While at Sitecore Symposium, LaRissa Connett-Moore and I participated in an interview video with Val Stephen to talk about how we are using Sitecore and the business cases that it is helping us to solve. We are still awaiting the final editing of the video.

Sitecore CDP Sitecore Personalize Sitecore XM Cloud

2024

16/Oct

Mainstage presenter for United Airlines & Americaneagle.com Power builder customer showcase session

We were a Power builder mainstage customer showcase session on day one right after the Sitecore C-suite presentations from Dave O'Flanagan, Kathie Johnson, and Roger Connolly.

2024

16/Oct

United Airlines' digital signage journey continued: Even more composable and incredible results

Join us for an insightful session that will highlight the continued innovation and expansion of Sitecore Personalize, CDP, and now XM Cloud across UA's airport digital signage. This presentation will build on the MN main stage and Ultimate Award. The team is returning to the stage to speak to more real-world customer use cases and results, including internal efficiencies gained, while continuing to migrate to additional composable technology (XM Cloud + Vercel).

Sitecore XM Cloud

2024

15/Oct

2024 Sitecore Experience Award winner - Best Use of Data to Connect the Experience

Our digital signage team at United Airlines delivers personalized travel experiences with Sitecore and won a SEA for the second year in a row.

Sitecore XP Sitecore CDP Sitecore Personalize

2024

3/Oct

Americaneagle.com Wins Two 2024 Sitecore Experience Awards for Work with Clients United Airlines and Brady Corporation

The article was about the 2024 Sitecore Experience Award we won for the Best Use of Data to Connect to the Experience.

Sitecore CDP Sitecore Personalize Sitecore XM Cloud

2024

29/Aug

Taking Flight in 2024 with United Airlines and Charlie Hong

In this episode of the Sitecore Water Cooler, we’re joined by two special guests to discuss a unique and innovative project. United Airlines is undergoing a significant digital transformation, leveraging Sitecore for its digital signage needs. Charlie Hong, Product Owner for Digital Signage at United Airlines, oversees the implementation of the Sitecore-powered displays across various touchpoints, enhancing both customer and employee experiences.

https://www.americaneagle.com/insights/blog/po...

2024

1/Aug

LinkedIn repost of Best Leadership in an Experience Transformation Nominee

Post calling out my nomination for the Best Leadership in an Experience Transformation.

Sitecore XM Cloud

2024

5/Jun

Digital Capabilities Soar to New Heights at United Airlines

Article promoting our project with Americaneagle.com and how we are utilizing Sitecore's composable tech stack.

Sitecore CDP Sitecore Personalize Sitecore XM Cloud

2024

1/Apr

Chosen for speaking engagement at Digital Signage Experience conference

First time speaking engagement at this conference where our session is titled, "Scaling Digital Signage Across the Globe for 35+ million Airline Travelers (per year)".

Sitecore XP Sitecore CDP Sitecore Personalize

2024

22/Feb

LinkedIn repost of sixteen-nine.net article regarding our Digital Signage platform

Post identified how United Airlines is using Sitecore's headless platform to power 1,800 displays. https://www.sixteen-nine.net/2024/02/22/united-airlines-using-headless-digital-experience-platform-to-drive-some-1800-screens/

Sitecore XP Sitecore CDP Sitecore Personalize

2024

21/Feb

Simpleflying.com article

Simpleflying.com wrote an article that was featuring our Lobby digital signage testing and included my LinkedIn post about our new language translation feature being tested at IAH for international flights.

Sitecore XP Sitecore CDP Sitecore Personalize

2024

1/Feb

LinkedIn post about English to Spanish language translation on gate information displays

Posted about our new feature on the gate information displays that would provide passengers traveling to Spanish speaking destinations language translation services. Called out that we were leveraging Sitecore's composable stack, including XP and CDP/Personalize. This post had ~15k impressions and ~9k members reached.

Sitecore XP Sitecore CDP Sitecore Personalize

2024

31/Jan

Ambassador 2024

Ambassador 2024

2023

30/Oct

LinkedIn post sharing that our team won the Sitecore Ultimate Experience Award for the Americas

Post about our teams winning the 2023 Sitecore Ultimate Experience Award for the Americas. This is a huge honor and validation that we developed an exciting solution using Sitecore’s composable technology.

Sitecore XP Sitecore CDP Sitecore Personalize

2023

25/Oct

Sitecore Ultimate Experience Award article and quote

Article written about United Airlines and Americaneagle.com regarding our award-winning project. I participated in the interview to provide context about the project and a quote for the article

Sitecore XP Sitecore CDP Sitecore Personalize

2023

25/Oct

Americaneagle.com, United Airlines Win Prestigious 2023 Sitecore Ultimate Experience Award in the Americas Region

This was an article to announce that United and Americaneagle.com won the Sitecore Ultimate Experience Award in the Americas Region.

Sitecore XP Sitecore CDP Sitecore Personalize

2023

5/Oct

LinkedIn post about winning 2023 Sitecore Experience Award

Post about our teams winning the 2023 Sitecore Experience Award for ‘Most Powerful Tech Stack Integration’.

Sitecore XP Sitecore CDP Sitecore Personalize

2023

5/Oct

Americaneagle.com Wins a 2023 Sitecore Experience Award for its Work with United Airlines

This article was about the 2023 Sitecore Experience Award we initially won for the Most Powerful Tech Stack Integration.

Sitecore XP Sitecore CDP Sitecore Personalize

2023

4/Oct

Sitecore DX Minneapolis 2023 main stage presenter

Jonathan Price (Americaneagle.com) and I were main stage presenters at Sitecore DX Minneapolis. Our discussion was about the project work we completed on United Airline's digital signage rebranding for all our digital screens and the implementation of CDP and Personalize to enhance the customer journey through the airport.

Sitecore XP Sitecore CDP Sitecore Personalize

2023

2/Oct

LinkedIn post about presenting at Sitecore DX Minneapolis

Post highlighting the main stage presentation the I was giving along with Jon Price from Americaneagle.com.

Sitecore XP Sitecore CDP Sitecore Personalize

2023

5/Sep

United Airlines’ Journey to Composable: A Sitecore DX Minneapolis Teaser

Article written to promote the mainstage customer showcase at Sitecore DX Minneapolis where Jon Price and I were speaking about how the work we did was revolutionizing the United customer experience.

Sitecore XP Sitecore CDP Sitecore Personalize

2023

16/Jun

Sitecore reference call with Flowers Foods

I was a Sitecore and Americaneagle.com reference to potential customer Flowers Foods. I talked to them about United’s Sitecore journey, what products we use and the benefits our team gains by using them, and what my experience was like working with Sitecore and Americaneagle.com.

Sitecore XP Sitecore CDP Sitecore Personalize