MVP 2025
Strategy
MVP 2024
Strategy
MVP 2023
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MVP 2022
Strategy
MVP 2021
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MVP 2020
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MVP 2019
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Timeline
2025
31/Jan
Strategy 2025
A Hitchiker's Guide to Governance in Sitecore CDP/Personalize
Unlock the secrets to mastering Sitecore product governance and elevate your digital experience strategy with Sitecore CDP/Personalize. Well-known as the cadillac of Digital Experience Platforms, Sitecore customers regularly miss the mark on adopting the entire product they purchase. Our exclusive whitepaper dives deep into how to govern Sitecore CDP/Personalize:
Setting up the right team (roles and responsibilities)
The appropriate skillset, training, and resources for your team
The pr...
Sitecore CDP Sitecore PersonalizeSitecore Symposium Panel: Building and maximizing the potential of your Sitecore community
Where can I learn more about Sitecore, and what if I get stuck or have a question? How do I get better at my job and learn from others’ experiences? What are the best ways to participate in the Sitecore community? In this panel discussion, three MVPs will share their Sitecore community journey and provide numerous ways to build and maximize the potential of your Sitecore community. This session is for developers, strategists, and marketers. Join us, whether you’re a client, partner, or prospect.
Sitecore Community Resources
A list of all the resources within the Sitecore community to help you learn Sitecore, get introduced to other Sitecore products, find out about events happening in the community, aid you in the next step in your career, or help you get and maintain your MVP. Anyone who signs up for updates also gets a regularly updated personalized list of community resources and events.
Consortium of Personalization Professionals - August Meeting
The Consortium meets once a quarter and brings together smart digital professionals to elevate the practice of effective personalization. I represent Sitecore based Personalization and the work I am doing with my clients to help others use Sitecore effectively.
Sitecore CDP Sitecore PersonalizeTaking the plunge: From Sitecore XP to Sitecore CDP/Personalize
In 2009 Sitecore had a breakthrough vision of going beyond a "typewriter" for the web to create and deliver personalized experiences. While many clients struggled putting that vision into action, there were the brave ones who did conquer engagement analytics and personalization. However, as omni-channel experiences became a reality, XP has fallen behind in the capability to deliver that experience, paving the way for Sitecore CDP/Personalize. In this whitepaper, we will focus on those customers ...
Sitecore XP Sitecore CDP Sitecore PersonalizeBaltimore/DC Sitecore User Group Presentation: Taking the plunge: From Sitecore XP to Sitecore CDP/Personalize
In 2009 Sitecore had a breakthrough vision of going beyond a "typewriter" for the web to create and deliver personalized experiences. While many clients struggled putting that vision into action, there were the brave ones who did conquer engagement analytics and personalization. However, as omni-channel experiences became a reality, XP has fallen behind in the capability to deliver that experience, paving the way for Sitecore CDP/Personalize. In this presentation, we will focus on those customer...
Sitecore XP Sitecore CDP Sitecore PersonalizePersonalization in a Cookie-less Future
My passion and interest in this article stems from the question I get asked most of all in any personalization workshop or presentation. What about cookies? This article will answer are cookies disappearing, what can you do about it, and how to truly create hyper-personalized experiences while realizing and dealing with both users concerns and following the rules and laws with cookies.
Sitecore Personalize2024
31/Jan
Strategy 2024
Consortium of Personalization Professionals - January Meeting
The Consortium meets once a quarter and brings together smart digital professionals to elevate the practice of effective personalization. I represent Sitecore based Personalization and the work I am doing with my clients to help others use Sitecore effectively.
Linkedin: Short form posts
Super active on LinkedIn with a variety of Short form posts with actual content not just reposts. I find this to be one of the best ways to engage users with tit-bits of content over time. Some of these have 1000s of views and 100s of engagement.
Examples: https://www.linkedin.com/posts/jainasangtani_sitecore-accelerate-sitecore-activity-7120132142486978560--SIj https://www.linkedin.com/posts/jainasangtani_sitecoremvpsummit-dxsummit-sugconna-activity-7116147644602687488-VQAu https://www.li...
Sitecore CDP Sitecore Personalize Sitecore Search Sitecore XM CloudPersonalization with Coveo and Sitecore CDP/Personalize
With the composable world, there are many clients today that have Intelligent Search and Customer Data Platforms (eg: Coveo and Sitecore CDP/Personalize, respectively). There are overlaps in these platforms when it comes to serving personalized relevant content and products to your customers at the right time. And customers generally have a difficult time getting the ROI of either tool, let alone leveraging the combined power. In this article, we will specifically discuss the overlaps, the diffe...
Sitecore CDP Sitecore PersonalizeSUGCON: A University's Journey to the Creation of their Composable Roadmap
In this session, we reviewed our step by step process for Michigan State University, a Sitecore XP client. We created a holistic MarTech roadmap that includes each piece of their composable puzzle, and also a guide for converting their Sitecore XP sites to XM Cloud, with elements powered by Content Hub and Sitecore Search.
Sitecore XP Sitecore Content Hub Sitecore Search Sitecore XM CloudDownloadable agenda: Visioning workshop
This goes along with my SUGCON session on creating a composable roadmap for MSU. This is how I helped get stakeholders in the room towards a composable roadmap. This is a guide for others to run similar visioning workshops.
Sitecore XP Sitecore Content Hub Sitecore Search Sitecore XM CloudDownloadable: Stakeholder Interview Guide
Goes with the SUGCON session on MSU's journey to a composable roadmap with Sitecore. This guide helps with interviewing stakeholders across the organization and understanding their pain points and vision which can help focus them on the right technologies within Sitecore's martech suite.
Sitecore XP Sitecore CDP Sitecore Personalize Sitecore Content Hub Sitecore Search Sitecore XM CloudHow to turn the Marketing Funnel into a Loyalty Loop
While most agree that a customer’s journey, creating an emotional connection, and tracking loyalty is more important than the Marketing Funnel, the truth is that most Martech tools (CRM, Marketing Automation, Analytics) are still made to support the Funnel. My focus for this article is how to take your marketing funnel and tools and use them to support your loyalty loop.
Sitecore CDP Sitecore Personalize Sitecore SendThe Agile Brand: Maximizing Your Digital Experience Platform
Spnsored by RDA and Sitecore, this episode talks about three aspects that any brand should keep in mind when implementing a digital experience platform: Personalization & Relevance, Scale & Flexibility, and Speed & Performance. Specifically, we discuss Sitecore XM Cloud's role in taking DXPs to the next level
Sitecore XM Cloud2023
31/Jan
Strategy 2023
The Agile Brand: CDPs and 1st party data strategy
Sponsored by Sitecore and RDA, this episode discusses how to use CDPs to tie customer information from a multitude of sources and types of behavior into a single profile that can power personalization, enhanced data governance, and enable better tracking and reporting across the customer journey.
Sitecore CDPBaltimore & DC user group: Our Future with Sitecore
I've included this as we had to submit 2022 applications in November, so this one should count for this year. In this interactive discussion, we discussed Sitecore's roadmap, and how organizations have and are moving and adopting the roadmap, biggest concerns and risk points, dependencies, and lessons learned from different journeys.
Sitecore XM Cloud2022
31/Jan
Strategy 2022
2021
31/Jan
Strategy 2021
2020
31/Jan
Strategy 2020
2019
31/Jan
Strategy 2019