MVP 2025
Strategy
Timeline
2025
31/Jan
Strategy 2025
2024
21/Nov
SMAC Webinar - How to Make GenAI Think Like Your Design Team
For the November SMAC webinar, I refreshed the "SYM 2024: How to Make Generative AI Think Like Your Design Team" presentation to align more closely with Sitecore's new "Stream" offering. In preparation I met with Sitecore's head of GenAI, Mo Cherif, to validate that I was presenting our solution and Stream in the right context. Some key adjustments I made were to emphasize that our solution fits perfectly with Sitecore's composable vision and the concept of "Bring Your Own AI" and focused on the...
Sitecore Content HubSYM 2024: How to Make Generative AI Think Like Your Design Team
At my Symposium debut, we showcased a working proof of concept using Generative AI (GenAI) to evaluate the creative design elements of photography, categorize various assets, and provide marketing descriptions. This solution is directly integrated with Content Hub and runs automatically or at scale against existing assets, requiring no action from marketers and freeing them to focus on value-driving activities. The session, focused on "Brand aware AI," demonstrated practical implementation rathe...
2024
22/Aug
Sitecore Strategy Happy Hour
Shared our strategy for building AI pipelines with injected business logic. This was a precursor to my Symposium presentation focused on how we were evaluating the problem and the strategy we were taking to address. The focus was on level setting expectations (AI can't magically do everything!) with your stakeholders and introducing the concept of AI pipelines - many concise, discrete prompts working together to deliver an outcome rather than one huge prompt to solve everything. A key focus was ...
Sitecore Content Hub