Boris Brodsky Avatar

MVP Profile

Boris Brodsky

United States

Titles

MVP 2024

Technology

United States

Timeline

2024

16/Oct

Sitecore Symposium: Accelerate your marketing advantage with Infosys Aster and Sitecore

Co-Presentation at Symposium with Infosys: Looking to boost your marketing advantage, deepen brand engagement, and build strong audience connections? Discover how Infosys Aster and Sitecore can enhance efficiency with data-driven insights and automation for targeted strategies to maximize ROI. Learn how our holistic approach helps you adapt swiftly to market changes, drive long-term success, and maintain a competitive edge in today's dynamic landscape. Join this session to accelerate sustainable...

Sitecore CDP Sitecore Personalize

2024

4/Oct

Exploring Session Traits in Sitecore CDP/Personalize: A Step Towards Advanced Behavioral Personalization

The Sitecore CDP/Personalize team has been on a streak of innovation recently. In just the past few weeks, we’ve seen several highly anticipated features, such as Copy Tenants and Custom Host Names. However, the feature I’m most excited about is Session Traits (well, that and CloudSDK for XP would be my top two). This functionality streamlines application of Implicit or Behavioral Personalization, along with many other valuable use cases. I had the opportunity to experiment with it this week, an...

Sitecore CDP Sitecore Personalize

2024

18/Aug

The Art of the Possible: Sitecore CDP/Personalize as Custom Data Storage

Sitecore CDP and Personalize are often marketed as separate products, but they are, in fact, integrated components of a unified platform designed to streamline and modernize personalization across an organization’s omnichannel- online, and offline assets. However, their potential can be extended beyond this primary function. By fully understanding the capabilities of both CDP and Personalize and how they can work together, we can unlock innovative “Art of Possible” projects, even for purposes we...

Sitecore CDP Sitecore Personalize

2024

24/Jul

Simplifying Data Import into Sitecore CDP Using Azure ADF and Logic App

In today’s digital landscape, leveraging cloud and low-code services to streamline data integration processes is crucial for maintaining efficiency and keeping development teams engaged. For organizations using Sitecore CDP (Customer Data Platform), seamlessly importing data from various sources is an essential component of Composable Integration.

Sitecore CDP Sitecore Personalize

2024

27/Jun

User Group DC: Composable Sitecore: Authorization as a Business Capability

The Sitecore Headless and Composable Platform offers a robust foundation for modern data security, accommodating the shift from monolithic frameworks to microservices, composable and decoupled architectures. This presentation explores the evolution of real-time authorization, emphasizing the importance of item-level data security and adherence to Zero Trust principles. We will discuss implementing fine-grained authorization systems inspired by Google's Zanzibar, focusing on flexible and scalable...

Sitecore XM Sitecore XP Sitecore XC

2024

19/May

Composable Sitecore: Authorization as a Business Capability

With the incredible advances we’ve seen in the realm of access control, the Sitecore Headless and Composable Platform provides a robust foundation to develop the most flexible, powerful, and, yes, composable platform-based modern data security stack. While authentication, or verifying user identity, continues to be a boolean operation, authorizing users in real time has undergone a major transformation. The time of monolithic frameworks and platforms is fading away; now, in the world of microser...

Sitecore XM Sitecore XP Sitecore XC

2024

31/Jan

Technology 2024

Technology 2024

2023

5/Oct

SUGCON NA 2023: Composable Digital Experience Enterprise: from Sitecore xDB to Sitecore CDP/Personalize

Sitecore has been at the forefront of composable architecture for several years now, and as Composable Products continue to evolve, many organizations currently utilizing the Sitecore Experience Platform are actively seeking an efficient pathway to transition to Experience Cloud. Logically, having a pathway from xDB to Sitecore CDP/Personalize could offer an excellent opportunity for organizations to adapt to this innovative Composable paradigm smoothly.

In this session, I will demonstrate ho...

Sitecore XP Sitecore XC Sitecore CDP

2023

21/Jun

Baltimore/DC Sitecore User Group: Sitecore CDP & AI – Connect and activate customer data across your ecosystem.

Sitecore CDP

2023

6/Jun

Delivering Personalized Experiences with Sitecore CDP/Personalize and ChatGPT

In this blog post, we will showcase how to use ChatGPT to provide businesses with a competitive advantage and enhance customer experiences. Firstly, we will explore the potential of implicit or behavioral personalization in real-time, seamlessly integrated with...

Sitecore CDP

2023

8/May

Conversational Analytics: Exploring the Role of ChatGPT as a starting point for AI-powered Omnichannel Analytics

ChatGPT, as an AI-powered tool, has shown great potential in helping businesses make sense of their data. While it may not replace a full-fledged data science framework just yet, it can certainly serve as a valuable addition to your organization’s data analytics toolkit and be used as a proof of concept for introducing AI-driven frameworks.

2023

26/Apr

Copy Sitecore CDP Data from AWS S3 Bucket to Azure Data lake with Azure Synapse

Are you looking to transfer your data from Sitecore CDP with Azure Synapse? This blog post will provide step-by-step instructions on copying your Sitecore CDP data from an AWS S3 bucket to Azure Data Lake using Azure Synapse and Sitecore data lake export service.

Sitecore CDP

2023

29/Mar

Creating Sitecore Customer Data Product – Sitecore CDP or Azure Synapse?

2023

22/Mar

SUGCON EU 2023: Modern Digital Experience Platform Analytics & Composable Enterprise

Composable Enterprise and Data Mesh concepts are on the rise, and there is an excellent reason for that. Organizations strive to deliver innovation quicker and adapt applications more dynamically - to do so efficiently, organizations need to rely on composable principles. A domain-driven analytical data architecture such as data mesh would supplement Sitecore Composable Enterprise design principles to deliver modern data analytics solutions at scale. This session will showcase how to start apply...

Sitecore XP Sitecore CDP Sitecore Connect

2023

6/Mar

Sitecore Composable DXP – Strategy 2.0

The landscape of the digital experience platform (DXP) is constantly changing as new technologies and trends emerge rapidly. One significant development in recent years is the emergence of Composable DXPs, which offer a more flexible and modular approach to managing...