Andrea Rosero Vela Avatar

MVP Profile

Andrea Rosero Vela

Ecuador

MVP 2025

Ambassador

Ecuador
MVP 2024

Ambassador

Ecuador

Timeline

2025

31/Jan

Ambassador 2025

Ambassador 2025

2024

26/Nov

VIII Jornadas Internacionales de Investigación Alfaro Ciencia Talk

Universidad Laica Eloy Alfaro de Manabí VIII Jornadas Internacionales de Investigación Alfaro Ciencia Online Event Between 120-150 participants joined this virtual event via Zoom and YouTube streaming. I presented a session on Sitecore CDP and Personalize, Sitecore tools designed to transform the way organizations approach marketing and user experience. During the talk, I highlighted how these tools enable businesses to: Efficiently collect and manage data: Consolidating customer informatio...

Sitecore CDP

2024

20/Nov

Sitecore, Trends and Insights – Video Series / Episode 5

Episode 5: Choosing the Right Tools for Your Digital Experience Journey Post Date: Nov 20, 2024 Post Publish Time: 4:51 PM

• 336 Impressions • 190 Members reached • 107 Views Note: Analytics updated to November 25th.

In this video, we explore Digital Experience Composition (DXC), which lets developers create digital experiences and hand them over to business users for easy management. Using APIs, DXC connects various tools, offering flexibility and faster updates. It empowers market...

Sitecore XP

2024

19/Nov

Certification Objective for 2024

This year, one of my key objectives was to earn a certification relevant to my work in marketing and sales. After considering various options, I decided to pursue the Sitecore XM Cloud for Business Users ILT certification. This certification will enhance my understanding of Sitecore's tools, allowing me to better explain their benefits to potential customers and help them make informed decisions about leveraging Sitecore solutions for their businesses.

Sitecore XM Cloud

2024

7/Nov

Sitecore Day at Escuela Politécnica Nacional Coordination and Talk

Sitecore Day at Escuela Politécnica Nacional Quito, Ecuador In person event A total of 193 students participated in our talks, and 42 students actively engaged in the workshop, where they learned, shared, and created together through hands-on experiences. The event covered the following key topics: • Student Integration into the International Job Market: Exploring the Sitecore ecosystem. • Building Agile, Reusable, and Structured Web Development: Designing for all stakeholders. • Data and...

Sitecore Personalize

2024

7/Nov

Trends & Insights: Sitecore Newsletter

  1. How Sitecore CDP Improves Marketing Campaigns o 757 Impressions o 430 Members Reached

Note: Analytics updated to November 25th.

In this article, I explain what a Customer Data Platform (CDP) is and why it's essential for marketers. A true CDP gathers first-party customer data from various sources and consolidates it into unified customer profiles, offering valuable insights into preferences and behaviors. This allows marketers to create targeted, personalized campaigns, improving cust...

Sitecore CDP

2024

30/Oct

Sitecore Symposium recap video

After the Symposium, I created and edited a summary video, capturing key moments and valuable information to engage those who couldn’t attend and to keep the momentum going within the Sitecore community.

Post Date Oct 30, 2024 Post Publish Time 10:59 PM

Post Performance Impressions 1,571 Members reached 826 Reactions 41 Reposts 2

Video Performance Video Views 608 Watch time 2h 57m 0s Note: Analytics updated to November 28th.

2024

13/Oct

Sitecore, Trends and Insights – Video Series / Episode 4

Episode 4: XM Cloud Can Transform Your Customer Experience Post Date: Oct 13, 2024 Post Publish Time: 4:16 PM

• 605 Impressions • 272 Members reached • 187 Views Note: Analytics updated to November 25th.

In this video, we highlight how XM Cloud helps businesses deliver exceptional customer experiences. With cloud technology, you can scale, personalize, and innovate to stay ahead. While 80% of companies think they provide great customer experience, only 8% of customers agree. Adoptin...

Sitecore XM Cloud

2024

8/Oct

Roundtable Suglatam

Roundtable Suglatam Online event (Recorded 10/08 and Posted 11/20) Roundtable Suglatam is a space created by Suglatam where Sitecore enthusiasts come together to discuss, share knowledge, insights, and experiences about Sitecore products. In this video, we explored the impact of personalization and the Customer Data Platform (CDP) on today’s digital marketing. We covered the following topics: • Digital Marketing Trends: Investment in digital experiences and their relationship with ROI. • P...

Sitecore CDP

2024

7/Oct

Sitecore, Trends and Insights – Video Series / Episode 3

Episode 3: Unlocking the Power of Sitecore Composable Commerce Post Date: Oct 7, 2024 Post Publish Time: 3:43 PM

• 962 Impressions • 465 Members reached • 293 Views Note: Analytics updated to November 25th.

In this video, we show how Sitecore’s composable commerce boosts your e-commerce platform. It lets you upgrade parts of your system without a full overhaul, improving traffic, conversions, and loyalty. With features like AI-driven search and personalization, Sitecore adapts to yo...

Sitecore XC

2024

24/Sep

Sitecore, Trends and Insights – Video Series / Episode 2

Episode 2: CDP and DXP – What Are They and Why Does Your Business Need Them? Post Date: Sep 24, 2024 Post Publish Time: 3:55 PM

• 984 Impressions • 495 Members reached • 319 Views Note: Analytics updated to November 25th. In this video, we dive into how CDPs and DXPs are key for marketers to deliver personalized customer experiences. A Customer Data Platform (CDP) collects and organizes customer data, enabling targeted campaigns and predictions without IT's help. A Digital Experience ...

Sitecore CDP

2024

12/Sep

Sitecore, Trends and Insights – Video Series / Episode 1

Based on my previous experience in Marketing and Communication, I created a space called "Sitecore, Trends and Insights," which complements the newsletter I launched earlier this year under the same name. The concept behind the video series is to provide the audience with insightful information in short videos, lasting approximately 1 minute each. These videos aim to encourage viewers to read the full article linked in the post, which could be either a Sitecore or Oshyn article. For this proje...

Sitecore XM Cloud

2024

29/Aug

Let's Talk Suglatam (1st event)

Let's Talk Suglatam is a space created by Suglatam for in-person events, with videos also posted on YouTube. During the event, I gave a talk about OrderCloud and its impact on B2B markets, using a Sitecore case study to illustrate its benefits. The focus was on how OrderCloud helps businesses improve supplier coordination and scale their operations efficiently.

Sitecore OrderCloud

2024

30/Jul

Sitecore Symposium Promotion

During the promotion period for Sitecore Symposium, I helped spread the word by reposting updates and announcements from both Sitecore and Oshyn profiles. Throughout the event, I also posted daily summaries of key insights and highlights from the Symposium and the MVP Summit, ensuring the community stayed informed and engaged. As part of my initiative, I encouraged registration by promoting the MVP discount to make the event more accessible.

2024

17/Jul

Women Talk Tech 2024 – Coding your future

On July 17th, in Guayaquil, Ecuador, Women Talk Tech, hosted by Oshyn, brought together 571 students and 10 speakers to share knowledge and experiences about working in tech. The event covered topics such as women in science, career paths in technology, advertising technology, diversity in teams, and software development using platforms like Sitecore. My role in this project included: • Developing the agenda for the event. • Identifying and contacting speakers to invite them to participate. ...

2024

17/Jul

Women Talk Tech 2024 – Coding your future (Talk)

Also, during the event, I gave a talk about the role of a Product Owner, emphasizing the importance of understanding the technologies companies are using. I explained to the audience, primarily from sales teams, how crucial it is to identify the right technology and communicate its value effectively. I also highlighted Sitecore as a leading CMS, showcasing how it supports businesses in their digital transformation journey. In addition to my talk, the event covered topics such as women in science...

2024

3/Jul

Trends & Insights: Sitecore Newsletter

  1. Elevate Your Digital Strategy with Sitecore's XM Cloud o 1.216 Impressions o 535 Members Reached

Note: Analytics updated to November 25th.

In this article, I discuss how digital transformation, often involving cloud migration, has become essential for businesses. Sitecore's XM Cloud offers a cloud-native, SaaS-based CMS designed to streamline content management, providing features like automatic updates, unified portals, and embedded analytics. The platform enables businesses to qui...

Sitecore XM Cloud

2024

27/May

Trends & Insights: Sitecore Newsletter

Trends & Insights: Sitecore Newsletter I created a newsletter called Trends & Insights: Sitecore to expand on content and provide more value to our audience. The newsletter is designed to share insights and updates on Sitecore, helping subscribers stay informed on the latest trends in digital strategy. The newsletter has 351 subscribers and has featured three articles. This newsletter is a valuable tool for engaging our audience and sharing detailed content on key topics.

  1. Marketing Tren...

Sitecore OrderCloud

2024

1/Mar

2024 Sitecore Hackathon Coordination for Oshyn

This year, I took the lead in coordinating Oshyn's participation in the 2024 Sitecore Hackathon, focusing on motivating our Front-End, Back-End, and Developers to form teams and register for the event. I personally reached out to several team members, encouraging them to get involved and matching participants to create strong, balanced teams. As a result, we had 6 teams representing Oshyn, which is 2 more than last year. The participating teams were:

  1. Sitecoreon – Mariela Pancho, Francisco C...

2024

31/Jan

Ambassador 2024

Ambassador 2024

2024

29/Jan

Sitecore Day ESPOCH

Host for Sitecore Day at ESPOCH in Riobamba: I had the opportunity to present each speaker and guide the audience during the Q&A sessions.

2023

29/Nov

Sitecore User Group Latam, Building Community Article

This article talks about the Sitecore User Group Latam (SugLatam) is a leading community driving Sitecore knowledge in Latin America. In over 10 impactful sessions, it has facilitated practical insights and community interaction. "Sitecore Days" expands knowledge on various topics, showcasing Sitecore's versatility. Recent focuses include technical perspectives on XM Cloud, Personalize, and CDP platforms. SugLatam aims to broaden Sitecore consumption in the Latin American market, serving as a ca...

Sitecore XM Cloud

2023

16/Nov

Sitecore Day Yachay Tech Talk

Sitecore has become a global leader in customer experience management and web content management. Notable for its role in enhancing customer experiences, Sitecore has aided companies like Amazon in tailoring website experiences, significantly improving customer engagement and boosting sales.

The platform's Digital Experience Platform (DXP) offers a comprehensive suite of tools for web content management, e-commerce, marketing automation, and customer experience personalization. Recognized cli...

Sitecore XM Cloud

2023

13/Nov

The Sitecore Advantage article

This article describes Sitecore as a global leader in Customer Experience Management and Web Content Management, known for its powerful personalization capabilities. It empowers businesses like Amazon and Lancôme, enhancing customer satisfaction and loyalty. The Digital Experience Platform integrates web content management, e-commerce, and personalized experiences for diverse sectors. Notable users include Microsoft and EasyJet. Sitecore's commitment to customer success is evident in partnership...

Sitecore XM Cloud

2023

1/Nov

Empowering Women in Technology: The Success of "Women Talk Tech" Article

In May, Oshyn, a leading development company, hosted the "Women Talk Tech" event to empower women in tech. Experts from Ecuador and the U.S. discussed Sitecore, a key digital experience platform. Sitecore's versatility allows businesses to create personalized digital experiences, fostering customer engagement. With robust personalization, analytics, and insights, Sitecore is pivotal in the tech industry for outstanding digital experiences. The event celebrated women in technology, promoting incl...

Sitecore XM Cloud

2023

19/Oct

Session 06 SugLatam

Sitecore, founded in Denmark in 2001, has evolved into a global leader in content management, recognized for its Digital Experience Platform (DXP). The platform empowers businesses to manage and customize digital content effectively, influencing diverse sectors like e-commerce, technology, and healthcare.

Key Features: Leadership in Customer Experience: Sitecore is renowned for its role in enhancing customer experience, with clients such as Amazon benefitting from personalized recommendation...

Sitecore XM Cloud

2023

18/Sep

Sitecore Day ULEAM Talk

A key technological ally in Oshyn's success stories is Sitecore, a leading digital experience platform (DXP) provider. Sitecore's DXP is renowned for its cloud-native approach, offering composable solutions ranging from content management to e-commerce. Volvo and L'Oréal serve as compelling case studies, demonstrating the transformative impact of Sitecore's solutions.

Volvo, faced with the challenge of positioning itself as a global luxury brand, sought Oshyn's expertise and implemented a coh...

Sitecore XM Cloud

2023

13/Jul

Session 02 SUGLatam

I was tasked with inviting and coordinating the participation of Maggie Burke as a speaker in Session 02 for the SugLatam sessions. This involved overseeing the logistics of her involvement, including technical tests to ensure a seamless presentation. My responsibilities included managing both the invitation process and the comprehensive coordination required to ensure that Maggie Burke's contribution enhanced the overall quality of the SugLatam session.

Sitecore CDP

2023

10/May

Oshyn and Sitecore as partners talk. Women Talk Tech

Oshyn is dedicated to the success of its employees, providing essential tools and support for their personal and professional growth within a collaborative environment focused on continuous progress.

Sitecore, a leading content management platform, empowers companies globally to manage and customize their digital content effectively. Recognized as an innovative force in the digital experience sector, Sitecore's commitment to constant innovation sets it apart as a trusted choice for creating p...

Sitecore XM Cloud

2023

10/May

Woment Talk Tech

Conceptualized and orchestrated the Women Talk Tech event, a compelling morning of presentations featuring five accomplished women sharing their expertise and professional journeys. This event catered to both students and professionals seeking practical insights into the tech industry and career navigation. Topics covered included women in science, technology in advertising, team diversity, and advice on software development, with a special focus on the Sitecore Digital Experience Platform.

T...

Sitecore XM Cloud

2023

10/Apr

Sitecore User Group Latam

As a co-founder of SugLatam, I am thrilled to highlight our significant achievement in fostering knowledge about Sitecore among users and enthusiasts of this powerful tool. Over the past year, our community has organized 11 impactful online sessions and successfully hosted 2 enriching Sitecore days, each serving as a dynamic platform for learning and collaboration. As we reflect on our accomplishments, we are excited to share that we have one more session planned for January, capping off a year ...

Sitecore XM Cloud

2023

28/Mar

Hackathon article

Article that talks about the Sitecore Hackathon whish is an annual global event where developers collaborate in a 24-hour online marathon, creating innovative projects with the Sitecore platform. The goal is to enhance skills, foster community collaboration, and address real-world web development challenges. The recent 2023 event featured 91 teams from 23 countries, working on categories like SXA Headless and XM Cloud enhancements. The developers' commitment and passion showcased their leadershi...

Sitecore XM Cloud

2023

3/Mar

Sitecore Hackathon 2023

Led the coordination efforts for the Oshyn Hackathon, motivating Front End, Back End, and all developers at Oshyn to form teams and actively participate in the 2023 Sitecore Hackathon. Successfully achieved the formation of four dynamic teams: CODE HAT, THE MARGINALS, OVERFLOW EXCEPTION, and THE FELLOWSHIP OF THE RING.

Sitecore XM Cloud